Starbucks s Strategy Behind Its Great Success - 4035 Words

Abstract Starbucks has been considered the top provider of the finest coffee bean and coffee drinks in the world. Anyone who loves a good cup of coffee knows that Starbucks is the top choice. No matter where you are in the world, you will see an inviting Starbucks store with this amazing aroma of freshly roasted and brewed coffee, nicely lighted space, great seat lay-out, free wi-fi, and just a comfortable space to hang out. The baristas behind the green apron are wondering people delivering nothing but the best â€Å"Starbucks experience†. Over 4 decades of successful business, Starbucks has grown into a well-known brand in every household, not only in the North America, but even in Europe, Mediterranean, Middle East, and Asia, It has become so popular that its name does not even necessary to be printed in most of its products, and the Starbucks logo is what they all need. In this paper, I aim to discuss the company’s strategy behind its great success. Also, I will provide feed back as to how the company is operating in the Philippines [which is my home country]. History of Starbucks Starbucks was conceived in 1971 in Seattle, Washington by three business partners – Jerry Baldwin, Zev Siegl, and Gordon Bowker. Back then, Starbucks was only selling whole-bean coffee and coffee-making equipment in Seattle’s Pike Place Market. They hired Howard Schultz as the Director of Retail Operations. When Schultz went to Milan, Italy to conduct a buying trip from suppliers, he noticed thatShow MoreRelatedStarbucks International Operations1580 Words   |  7 PagesStarbucks International Operations Starbucks started to decide on expansion by about the mid 1990 s, when the market became saturated. Market saturation is when a company or firm has covered an area so thoroughly with its presence, that it can no longer experience growth. Because of the market saturation, there were declining sales throughout stores. The company s original marketing strategy was to blanket a region with new stores. The idea behind this was to reduce a customer s wait inRead MoreStarbucks : Social Responsibility And Ethical Practices1538 Words   |  7 Pages Starbucks is a company where social responsibility and ethical practices is one of their major concerns. Their mission statement that has laid out the guiding principles states that their guidelines of keeping people first and profits last will be a part of their culture and they try to live by them every day. These guiding principles and their mission statement has been in order of the company primarily because of the visions of Starbucks ch air and founder Howard Schultz. The basic concern of StarbucksRead MoreVision And Mission Of Starbucks Essay1235 Words   |  5 Pagesdemonstrate the firm?s belief, philosophy, culture for its customers and stakeholders in the long-term. Regarding Starbucks, is the biggest retail coffee enterprise in the United States. The business was established in 1971 in Seattle, Washington. The mission of the company highlights on a welcome atmosphere for customers to come to the coffee shop, experience with the superior customer service, and a great taste of coffee. Unlike its mission statement?s belief, the firm?s vision statement emphasizesRead MoreDaniel Andre Brisco. Liberty University. Integration Of961 Words   |  4 Pagescompany that examples â€Å"doing things right† is Starbucks. Starbucks trusts that leading business morally and endeavoring to make the best decision are fundamental to the achievement of the organization (Starbucks, 2017). All partners make particular commitments to a firm, which thus gives diverse sorts of advantages to various partners. Representatives contribute their time and gifts to the firm, accepting wages and compensations in return. Stakeholder strategy is an integrative way to managing and dealingRead MoreCase Study - Starbucks1294 Words   |  6 PagesAbstract â€Å"Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets. Starbucks positions their products on a relatively simple plane. They focus on quality and experience, rather than price. A comparison of specialty drinks with its competitors reveals very minor differences. Starbucks’ image is one of the key elements to their success. The company has realized that people don’t only come for the coffee; they come for the atmosphereRead MoreStarbucks : An World s Largest International Brand And Product With Great Success1486 Words   |  6 PagesStarbucks is a highly known company and a predominant brand in multiple countries. The idea behind all of it was to not only serve name brand coffee but to be a third home for everyone throughout their busy days. Founded in 1985 by Jerry Baldwin and Howard S. Schultz, they settled the company in Seattle Washington. The owners found their niche in the food and drink mark et, and the brand of Starbucks makes each purchaser know what kind of quality they are purchasing. It has now become the world’sRead MoreStarbucks’ Mission: Aligned with Its Strategies1830 Words   |  8 PagesIs Starbucks Mission (vision, goals, objectives) aligned with its strategies? Analyze Starbucks based on the strategic process outline and write a five page paper answering the preceding question. As I drove to work this morning, I decided to make a slight detour from my normal route to get a cup of morning goodness in the form of fresh coffee. I could have stopped off at the corner convenience store, smelt gasoline being pumped and the ring-a-ding-ding of the slot machines that frequent justRead MoreThe Five Tasks Of Strategic Management3978 Words   |  16 Pagesmeasuring the company s performance and evolution 3.Crafting a strategy to achieve the desired outcomes and move the company along the strategic course that management has employed. 4.Implementing and executing the chosen strategy efficiently and effectively. 5.Monitoring developments and initiating corrective adjustments in the company s long-term direction Monitoring developments and initiating corrective adjustments in the company s long-term direction, objectives, strategy, or implementation inRead MoreStarbucks - Corporate Strategy4629 Words   |  19 PagesCorporate Strategy Table of Contents Question 1 3 1.1 Introduction 3 1.2 Howard Schultz s performance in the five tasks of strategic management 3 1.2.1 Developing a strategic vision 3 1.2.2 Setting the objectives as standards for measuring the company s performance and evolution 5 1.2.3 Crafting a strategy to achieve the desired outcomes 6 1.2.4 Implementing and executing the chosen strategy efficiently and effectively 6 1.2.5 Monitoring developments and initiating corrective adjustmentsRead MoreImpact Of Social Media On The Enterprise System Essay1272 Words   |  6 Pagestheir list of connections and those made by others within the system. (Greenwood, 2014). 3.1.1 Examples of Social Media: ïÆ'Ëœ Facebook ïÆ'Ëœ Twitter ïÆ'Ëœ Instagram Moreover, Starbucks actively engages with its customers is through its MyStarbucksIdea.com site. Here, people can leave their thoughts, ideas, and opinions as to how Starbucks can improve its business. A reported 500,000 people have done just that. The site summarizes all of the ideas and then ranks and clearly presents them according to different

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The Renaissance And Its Influence On The Arts And Learning...

The Renaissance acutely influenced the revival and rehabilitation of enthusiasm for the arts and learning succeeding the Dark ages. The Dark Ages was a time that consisted of barbarian attacks, whose sole intent was to erase the ancient teachings. The Middle Ages differed from the time in which the Renaissance occurred. There are some main characteristics the Renaissance possessed. Galileo and Leonardo Da Vinci were pivotal to this time and their contributions were crucial to the achievement of the objective of the Renaissance. The Renaissance served as a time for rehabilitation of all that had been lost. The Dark Ages was a time preceding the Renaissance. It was a time containing nothing but turmoil, continuous fighting, horrible sickness, and a cultural standstill. The Renaissance was the Age that came directly after all this trouble. People began to think for themselves and actually voice their thoughts that were just completely outside of the church’s realm of comprehensio n. This Age was one in which people began to realize the importance of studying the past not only to learn from the mistakes but to learn about all the good. People saw the importance of looking back not just to the previous age, but at civilizations from hundreds thousands of years prior to their time for wisdom, inventiveness, and creativity. The people looked all the way back to ancient Greek and Romans for ideas of how to rebuild their world. On the completely opposite side of the spectrum peopleShow MoreRelatedMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagesand fundamental. It was the age of Delluc, Epstein, Balà ¡zs, Eisenstein . . . Every film critic was something of a theoretician, a filmologist. Today, we tend to smile at this attitude; at any rate we believe, more or less surely, that the criticism of individual films states all there is to be said about film in general. And certainly the criticism of films—or, better yet, their analysis—is an enterprise of utmost importance: it is the film-makers who create the art of the cinema; it is throughRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. 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Responsibility matrixes 1 0.1 Communication planning (.2.3.4) [App. G-4] Chapter 12 Outsourcing 12.1.1 Procurement requirements [G.8] 12.1.2.3 Contract types 9.4.2.3 Conflict management 12.2.7 The art of negotiating 12.2.3.5 Change requests Chapter 13 Monitoring Progress Chapter 5 Estimating Times and Costs 6.4 Activity duration estimates (.3) 6.4.2 Estimating tools (.1.3.4) 6.3.1 Identifying resources 7.1 Activity cost estimates (Read MoreLogical Reasoning189930 Words   |  760 Pages If you would like to suggest changes to the text, the author would appreciate your writing to him at dowden@csus.edu. iv Praise Comments on the earlier 1993 edition, published by Wadsworth Publishing Company, which is owned by Cengage Learning: There is a great deal of coherence. The chapters build on one another. The organization is sound and the author does a superior job of presenting the structure of arguments. David M. 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Cerebral Oedema in Paediatric Patients-Free-Samples for Students

Question: Discuss about the Cerebral Oedema in Paediatric Patients. Answer: Cerebral Oedema Cerebral oedema is a condition which is life threatening which develops from an inflammatory reaction. In this condition there is an excess accumulation of fluid in the spaces of brain. Its symptoms include vomiting, nausea, difficulty in vision, unconsciousness and in extreme cases it may cause coma. In this condition the cerebrospinal fluid breaks down the barrier and starts to accumulate in the brain. The alteration in the metabolism cause brain cells to hold on the fluid the dilute the blood plasma causing the excessive water to accumulate in the brain (Watts Edge, 2014). The treatment of cerebral oedema includes these following ways: Osmotherapy by Mannitol Diuretics used to decrease the fluid volume Corticosteroids for suppressing the immune system Using of hypertonic saline solution Elevation of bed head Surgical decompression. Here in this assignment there is a description about two of those strategies and given point to discuss about the treatments: A description, rationale and evidence to support the treatment strategy. Goals and complications of the treatment. Considerations and implications for nursing practice Treatment strategies for cerebral oedema Giving of IV Mannitol / 3%hypertomic solution to patient with Cerebral Oedema before the happening of respiratory failure. Description, rationale and evidence The most fast and effective way to decreasing fluid from brain is osmotic therapy. Mannitol is the most used osmotic agent which decreases intra cranial pressure and increases CBF. Mannitol decreases the volume of brain by reducing the fluid content of the brain. Mannitol also improves the cerebral perfusion by reducing the viscosity and altering the red blood cell Rheology. It is also used to protect from the effects of the biochemical injury (Scott, et al. 2013). There are some evidences that proves that low dose of Mannitol is effective which is having less chance of hyper-osmolar problems, that is caused by high-dose therapy. At first 1.0g/kg dose of mannitol is given, later it was increased and 50g is given after every 2-3 hours. Goals and complications of the treatment The use of mannitol is aimed for plasma osmolality along with the maintenance of the volume of plasma. But prolonged use may cause an electrolyte imbalance in the human body. If high doses of Mannitol is are infused in the patients with renal failure then Mannitol if retained in the blood (Stokum, Gerzanich, Simard, 2016). This statement is proved by a study of 45 patients who were treated with Mannitol for many days. It was found that only one patient was detected with potassium more than normal and 22 patients developed hypokalemia that is potassium content in serum low than the range (Garcia et al. 2014). Implications of mannitol Mannitol decreases blood viscosity, CBF unchanged while Cerebral Blood volume (CBV) and Intracranial Pressure (ICP) decrease. Mannitol also reduces ICP by reducing cerebral parenchymal cell water, total effect takes 20-30min. Eventually Mannitol enters Cerebrospinal Fluid (CSF) and increases ICP. 3% hypertonic solution Hypertonic saline is a solution contains sodium chloride (NaCl). The most common preparations used are 2%, 3%, 5%, 7%, and 23% NaCl. HTS plays an important role for the prevention and treatment of the effects of effects of brain oedema (Doyle et al., 2001). Goal and complications The 3% HTS is mainly used for decreasing the intracranial pressure (ICP) by releasing excess fluid from brain. It is further associated by inducing of osmotic agents intravenously which increases the osmosis of serum. This results in the shrinkage of brain that effectively reduces intracranial pressure. The continuous infusion of 3% HTS can cause rebounding in oedema. It also causes the disruption of blood-brain barrier which happens due to the shrinkage of the endothelial cells. The continuous infusion of 7.5% saline solution leads to excessive neuron death Implications Blood is a hypertonic solution that contains higher sodium concentration whether cerebral tissue, has a lower sodium concentration. The flow of excess water from cerebral tissue set up an osmotic gradient from cerebral tissue to the blood. Osmosis is cause by the movement of water through the concentration gradient passively. In this process the water moves from lower level to the areas of higher cncengtration (Feig McCurdy, 1977). Elevation of bed head Description, rationale and evidence The elevation of the head of bed (HOB) to a semi-CBV recumbent position (at least 30 degrees) is associated with a decreased incidence cerebral oedema. The intervention is supported clinical guidelines, and the publications in the field accept HOB elevation as an effective, low-cost, and low-risk intervention (Schallom et al., 2015). The elevation of bed head technique is the frequently used technique for cerebral oedema it is used to minimize the venous outflow. Evidences show that with the help of elevation of the bed head to 30, there is a reduction in ICP without any changes occurring in CPP or CBF. When the head is elevated the blood pressure from the head is lowered which is the safest for most of the patients. Goals and complications of the treatment Elevation of the bed head technology is an effective method for reducing oedema. Studies suggested that the semi horizontal position of lying decreases blood pressure from the brain. The elevation of the bed head to 30 helps in improving the jugular venous outflow and lowering the ICP. In the patients suffering from hypovolaemia, this process will help in reducing the blood pressure and a complete diminishing of cerebral perfusion pressure (DeCourcey et al., 2013). It has been reviewed that nine RCTs and two studies to evaluate the role of body positioning on the elevated bed head. There is a review which summarizes the epidemiology, pathophysiology, and risk factors associated with cerebral oedema and provide evidence-based recommendations for preventions. Review recommends the use of continuous backrest elevation of 3045 degrees as an early prevention measure for cerebral oedema in the emergency department. Implications of bed head elevation Head bed elevation might prevent the chances of spreading of infection in the brain by elevating the head of the bed. The semi-recumbent position is the best method to prevent the cerebral oedema in extremely ill adult patients who requires mechanical support ventilation. It has been also investigated that 30 is the best angle of elevation of bed head in a semi-recumbent position. There are evidences from eight studies involving 759 participants demonstrated that a semi-recumbent (30 to 60) position reduced clinically suspected cerebral oedema by 25.7% when compared to a 0 to 10 supine position (Pool et al., 2015). Oxygen mask Description, rationale and evidence A non-rebreathing mask is having three unidirectional valves. One valve is located on each side of the mask to permit the ventilation of the exhaled gases. The third unidirectional valve is situated between the mask and the reservoir bag and prevents exhaled gases from entering the bag. Evidences show that, patients with acute hypoxic respiratory failure were treated in the emergency department first with a non-rebreathing mask. Goals and complications Its aim is to enable the delivery of high concentrations of oxygen and is recommended for use in patients who are critically ill. Complications Dry gas may have different side effects on the respiratory system. Breathing of dry air cause excessive water loss by the nasal mucosa, which might reduce the nasal mucoclliary clearance rate or adhesiveness of nasal mucus and/or slowing of ciliary pulses. Implications During inspiration the use of the oxygen reservoir bag prevents the oxygen loss which helps to increase the oxygen concentration. It is important to make sure that the amount of oxygen flow rate is maintained so that oxygen reservoir bag does not collapse during inspiration. Some non-rebreathing masks are made up of elasticated ear loop bands. These masks are mainly used for trauma patients as they dont need to move the head References Nissenson, A. R., Weston, R. E., Kleeman, C. R.. Mannitol. Western Journal of Medicine, 131(4), 277. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1271822/pdf/westjmed00242-0017.pdf Picetti, E., Iaccarino, C., Servadei, F. (2017). Guidelines for the Management of Severe Traumatic Brain Injury Fourth Edition. Neurosurgery, nyx086. https://braintrauma.org/uploads/07/04/Guidelines_for_the_Management_of_Severe_Traumatic.97250__2_.pdf Peng, Y., Liu, X., Wang, A., Han, R. (2014). The effect of mannitol on intraoperative brain relaxation in patients undergoing supratentorial tumor surgery: study protocol for a randomized controlled trial. Trials, 15(1), 165. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4018619/ Yildizdas, D., Altunbasak, S., Celik, U., Herguner, O. (2016). Hypertonic saline treatment in children with cerebral edema. Indian pediatrics, 43(9), 771-779. https://medind.nic.in/ibv/t06/i9/ibvt06i9p771.pdf Mangat, H. S., Chiu, Y. L., Gerber, L. M., Alimi, M., Ghajar, J., Hrtl, R. (2015). Hypertonic saline reduces cumulative and daily intracranial pressure burdens after severe traumatic brain injury. Journal of neurosurgery, 122(1), 202-210. https://thejns.org/doi/pdf/10.3171/2014.10.JNS132545 Kukreti, V., Mohseni-Bod, H., Drake, J. (2014). Management of raised intracranial pressure in children with traumatic brain injury. Journal of pediatric neurosciences, 9(3), 207. https://medind.nic.in/icb/t10/i12/icbt10i12p1409.pdf Schallom, M., Dykeman, B., Metheny, N., Kirby, J., Pierce, J. (2015). Head-of-bed elevation and early outcomes of gastric reflux, aspiration and pressure ulcers: a feasibility study. American Journal of Critical Care, 24(1), 57-66. https://www.aacn.org/docs/cemedia/A152401.pdf Shahriari, A., Khooshideh, M., Heidari, M. (2014). Diseases treated with hyperbaric oxygen therapy; a literature review. Medical Hypothesis, Discovery Innovation Interdisciplinary Sciences Journal, 1(1). file:///C:/Users/absas/Downloads/153-230-1-SM.pdf