Case Study Tesla And Tesla - 2329 Words

When you think of electrical cars you might have a Tesla come in mind. Why Tesla when there are cheaper electrical cars on the market, well you know the reason why you would take a Tesla then a Nissan Leaf. The reason is because Tesla cars didn’t look like cheap they look like a premium car that cost a lot and they do. Also now Tesla is the one that giving their patents to their competitors, the reason why that is Elon Musk (who I will talk about later) has a vision that he want more people using electric cars and be less dependable on gas. So the history of Tesla can be rooted to Nikola Tesla who patent an ac motor which when Tesla were making their first car they used an ac-motor so the name the name after Nikola. The founders were Martin Eberhard and Marc Tarpenning which were engineers founded Tesla in 2003 and a year later Elon Musk became the chairman of the board when he finance with the company for 7.5 million dollars. The early years were very rough as the company need money very bad and the company had a couple of CEO but in 2008 Elon Musk finally became the CEO and by that time he has taken over he has invested 70 million dollars. There first car which was call the roadster can they only sold 2250 car in four years and they didn’t have the best track record with have the car deliver on time. In 2008 Tesla takes a loan with the US Government for 465 Million dollars but then paid back the government in May of 2013 nine year early. In 2008 they have introducingShow MoreRelatedTesla Case Study3371 Words   |  14 Pagesindustry. This year, the global production of EV is predicted to rise by 67% (IHS, 2014). 1.1 Market Trends According to the Green Car Guide (2014), top Battery Electric Vehicles (BEVs) models include the BMW I3, Renault Zoe, Nissan Leaf and the Tesla Model S. In 2012, 90% of the EVs were present in the US (38%), Asia (31%) and Europe (21%) (IEA, 2013; see figure 1 in appendix). Sales of BEVs are predicted to grow over the next decade, reaching a number of 3.8 million vehicles by 2020. This meansRead MoreCase Study : Tesla Motors Case2442 Words   |  10 PagesProject: Case study on â€Å"Tesla Motors† By: Derek J. Young Course: Business Strategy (BA-414) Tesla Motors Overview of the organization and industry: Tesla Motors is located primarily out of Palo Alto, California. Its main priority is to push the transition from gasoline cars to electric cars in the immediate future. Their vision states, â€Å"Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.† In order to take on such a dauntingRead MoreTesla Case Study Summary790 Words   |  4 PagesQuestion One As an esteemed business entity, Tesla has aimed at coming up with effective strategy to guide its operations thereby culminating into total success in terms of its total sales. The strategy is also fundamental in curving any potential competition in the motor industry. Tesla, as a matter of fact, aims at achieving worldwide recognition with regard to electric vehicles production. The key elements to enhance this significant strategy are as stipulated bellow; The first element touchesRead MoreCase Study : Tesla, Inc.2592 Words   |  11 PagesColton Moran Strategic Mgmt. A04010981 4335.262 External/Internal Analysis Tesla, Inc. (formerly known as Tesla Motors) is a major American automaker, energy storage company, and solar panel manufacturer based in Palo Alto, California. It started out as an automobile company in 2003 specializing in electric cars, however, changed their name to â€Å"Tesla† after pursuing innovations in lithium-ion battery energy storage, and residential solar panels. Martin Eberhard and Marc Tarpenning founded itRead MoreTesla Motors Case Study1974 Words   |  8 PagesTesla Motors Introduction Tesla Motors, Inc is a Palo Alto, CA based company that designs, manufactures, and sells electric luxury cars and electric vehicle powertrain components. These cars are primarily sold in the United States, however they are becoming increasingly popular in the United Kingdom, Ireland, Japan, Hong Kong and Singapore. Currently, Tesla has two models available for purchase, the Roadster and Model S. A third model, Model X, will be available at beginning of 2014. Model S carRead MoreTesla Motors Case Study. As Pressure Increases The Need1740 Words   |  7 PagesTesla Motors Case Study As pressure increases the need to develop alternative forms of powering the worlds petroleum powered vehicles a new company is attempting to disrupt to auto industry with a business model that challenges the status quo and force entrenched incumbents to alter their current vision for the future of the automobile market. Tesla was created to directly address the challenge of creating a viable alternative to the internal combustion engine. Tesla is the first company that commerciallyRead MoreCase Study : Tesla Motors Inc.1757 Words   |  8 PagesOver the past decade, Tesla Motors Inc., has revolutionized the auto industry from its direct to consumer selling techniques to its unmatched renewable energy powered vehicles. Traditional competitors such as Ford, Toyota, GM, BMW, and many others have been rolling out alternative powered models of their own in an attempt to acquire a piece of this market share. As climate conditions become increasingly more volatile, and the push to reduce greenhouse gases intensifies, we anticipate that the governmentRead MoreCase Study : Tesla Motor Company1864 Words   |  8 Pagesheadquarters in Palo Alto, California, Tesla currently has over six thousand employees and tesla cars on the roads in over thirty-seven countries. The Tesla Motor Company has created a trio lineup of vehicles which include the Model S, the Model X, and the Roadster. As the product architect and CEO of Tesla Motors, Musk implemented his plans to perfection including zero emission cars with the ability to go nearly three hundred miles per charge (National Geographic, 2012). Tesla is also a leader in selling onlineRead MoreCase Study : Tesla s New Product1088 Words   |  5 PagesWith any new product introduction there will be risks. The greatest risk is the possibility that the new product will fail. Fortunately Tesla will be supplying a product that consumers desire and they have built a company based on proven and well calculated strategies. Although it is unlikely that Tesla’s new product would fail completely, there are other risks that could be present during the new product launch. For instance, given there will be a new product, that is going to be produced on a massRead MoreCase Study of Tesla Motors Inc. Essay examples1192 Words   |  5 PagesTesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010). Environmental concerns have been raised